Logos 01 an essential primer for today's competitive market
The nuts and bolts of effective logo design.
| Autor Corporativo: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Gloucester, Mass. :
Rockport Publishers
c2007.
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| Edición: | 1st edition |
| Colección: | Design matters
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628337006719 |
Tabla de Contenidos:
- ""Cover""; ""Title""; ""CONTENTS""; ""INTRODUCTION""; ""What Is a Logo?""; ""PLANNING""; ""Setting Strategy""; ""Conducting Research""; ""Fundamentals of Planning""; ""CREATING""; ""Essential Criteria""; ""Creativity and Knowledge""; ""IMPLEMENTING""; ""Logo Launch""; ""Consistent Flexibility""; ""Practical Considerations""; ""CASE STUDIES""; ""LOGO GALLERY""; ""Consumer""; ""Corporate""; ""Creative""; ""Food and Beverage""; ""Media and Entertainment""; ""Nonprofit""; ""Retail""; ""CONTRIBUTORS""; ""ABOUT CAPSULE""
