Measure what matters online tools for understanding customers, social media, engagement, and key relationships

"In an online and social media world, measurement is the key to success. If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explain...

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Detalles Bibliográficos
Autor principal: Delahaye Paine, Katie, 1952- (-)
Otros Autores: Paarlberg, William T.
Formato: Libro electrónico
Idioma:Inglés
Publicado: Hoboken, N.J. : John Wiley & Sons 2011.
Edición:1st edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628152506719
Tabla de Contenidos:
  • pt. 1. Not your father's ruler
  • pt. 2. How to measure what people are saying about you online and off.