The business solution to poverty designing products and services for three billion new customers
How can the world's nearly 3 billion who live on 2 a day or less be lifted out of poverty? Paul Polak (bestselling author of Out of Poverty) and the organizations he has founded have pioneered methods that have already helped nearly 20 million of the world's poorest people to get out of po...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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San Francisco :
Berrett-Koehler Publishers, Inc
2013.
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| Edición: | 1st ed |
| Colección: | A BK currents book The business solution to poverty
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628119906719 |
Tabla de Contenidos:
- Preface
- Introduction: eight keys to ending poverty
- Only business can end poverty
- "The poor are very different from you and me"
- What is poverty?
- What can government and philanthropy do?
- Why business is best equipped to fight global poverty
- Zero-based design and the bottom billions
- What to do before you launch your business
- The ruthless pursuit of affordability
- Zero-based design in practice : low-cost drip irrigation
- Design for the market
- Zero-based design in practice : a cautionary tale
- Design for scale
- Zero-based design in practice: safe drinking water for small villages
- Design for delivery the last 500 feet
- Building a mission-driven global business
- Opportunities abound
- It's your turn now
- Resources : takeaways and what we say to critics
- Notes
- Acknowledgments
- About the authors
- Index.
