Social media marketing an hour a day 2nd edition
Updated with 100 pages of new content, this edition is better than ever In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what ca...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Indianapolis, IN :
Wiley
2012.
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| Edición: | 2nd ed |
| Colección: | Serious skills
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628081306719 |
Tabla de Contenidos:
- Social Media Marketing; Acknowledgments; About the Author; Contents; Foreword; Introduction; Part I: The Foundation of Social Media; Chapter 1: Backlash; The Early Social Networks; The Backlash: Measured and Formalized; The Main Points; Chapter 2: The Marketer's Dilemma; The Roots of Avoidance; Early Online Word of Mouth; The Social Web Blooms; Nielsen Adds Social Metrics; The Main Points; Chapter 3: What Is Social Media?; Social Media Defined; The Elements of Social Media; The Main Points; Part II: Month 1: Prepare for Social Marketing; Chapter 4: Week 1: Web 2.0, The Social Web
- Social Media Begins HereWeek 1: Engaging with Social Media; The Main Points; Chapter 5: Week 2: The Social Feedback Cycle; Consideration and the Purchase Funnel; Consumer-Generated Media; Create Your Social Feedback Cycle; Chapter 6: Week 3: Touchpoint Analysis; Touchpoints and the Social Web; Identifying Touchpoints; Quantifying Touchpoints; The Main Points; Chapter 7: Week 4: Influence and Measurement; Quantifying the Conversation; The Main Points; Part III: Month 2: Social Media Channels; Chapter 8: Week 1: Build a Social Media Campaign; How Is Social Media Different?
- Quantifying the Social Feedback CycleThe Main Points; Chapter 9: Week 2: Social Platforms; Building Social Networks; The Main Points; Chapter 10: Week 3: Social Content-Text, Photos, Audio, and Video; Advertising and the Social Web; The Main Points; Chapter 11: Week 4: Social Content-Ratings, Reviews, and Recommendations; The Main Points; Chapter 12: Week 5: Social Interactions; Connecting the Dots; Managing Social Information; The Main Points; Part IV: Month 3: Complete Your Plan; Chapter 13: Week 1: Objectives, Metrics, and ROI; The Basis for Social Media Metrics
- Choosing Social Media MetricsReal-World Connections; Audience; Influence; Engagement; Loyalty; Monday: Your Business Objectives; Tuesday: Your Audience; Wednesday: Content Metrics; Thursday: Relevance Metrics; Friday: Impact Metrics; The Main Points; Chapter 14: Week 2: Present Your Social Media Plan; Create Your Plan; Monday: Affirm Your Business Objectives; Tuesday: Define the Opportunity and Choose Your Methods; Wednesday: Select Your Channels; Thursday: Select Your Metrics; Friday: Write and Present Your Plan; The Main Points; Appendix A: Worksheets; Chapters 4-7; Chapters 8-12
- Chapters 13 & 14Appendix B: Additional Social Media Resources; Industry Experts; Industry Blogs and Resources; Agencies and Social Media Practitioners; Social Networks and Services; Metrics Platforms and Listeners; Index
