This is social commerce turning social media into sales

The first book to market on the hottest topic on the web Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means... and how to do it. Social media has moved on, it's not enough to just be engaging your customers in fun...

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Detalles Bibliográficos
Otros Autores: Clapperton, Guy, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Chichester, England : Capstone 2012.
Edición:1st edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627977306719
Descripción
Sumario:The first book to market on the hottest topic on the web Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means... and how to do it. Social media has moved on, it's not enough to just be engaging your customers in fun chit-chat, now you can sell to them directly through their favourite social media platform. ASOS, the fashion website, have just set up a commerce site on Facebook and people are scrambling to follow in their footsteps. No longer do you have the nightmare of dragging people from their social net
Notas:Includes index.
Descripción Física:1 online resource (191 p.)
Bibliografía:Includes bibliographical references and index.
ISBN:9780857082541
9781283432160
9786613432162
9780857082534