Kick-ass business & marketing secrets how to blitz your competition
A complete course on the rules of marketing for today's climate In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated consumers are searching for products that meet an emotional need, have added value, and come...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley
2011.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627784906719 |
Tabla de Contenidos:
- KICK - ASS BUSINESS AND MARKETING SECRETS: HOW TO BLITZ YOUR COMPETITION; Contents; Preface; Chapter 1: The Need for a New Approach; Chapter 2: Keep Learning, Predict, and Embrace Change; Chapter 3: Moment of Truth; Chapter 4: Formulate a Clear Business Vision; Chapter 5: Research Is the Foundation of Success; Chapter 6: Know What Business You Are In; Chapter 7: Your Name and Image Are Critical Success Tools; Chapter 8: Customer Purchasing Benefit; Chapter 9: Success Is About the Customer, Not the Product?; Chapter 10: Sell Emotional Benefits, Not Features
- Chapter 11: Positively Outrageous Service Is Great BusinessChapter 12: Add Value to Every Transaction; Chapter 13: Building the Brand and First Recall; Chapter 14: Where and How Do You Offer Your Product?; Chapter 15: Internet Commerce and Social Media; Chapter 16: Close the Sale by Reversing the Risk; Chapter 17: Cut through the Clutter; Chapter 18: Persistence and Morality Pay; Conclusion; About the Author; Index
