Built in social essential social marketing practices for every small business
How to redesign your business for social relevance and profitable success Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and servic...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Wiley
2013.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627687206719 |
Tabla de Contenidos:
- Preface
- Introduction
- Attraction : your essential content marketing strategy
- How the social web works
- Designing your business around social
- Every business is now a media company
- Engagement : social networking and marketing
- Communities are the new markets.
