Convergence marketing combining brand and direct for unprecedented profits
Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley
c2009.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627647006719 |
Tabla de Contenidos:
- pt. 1. Convergence of brand and direct
- pt. 2. Measuring the intention and success : process tools and practical applications
- pt. 3. Performance and balance.
