Inside the mind of the shopper the science of retailing
What do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank. In Inside the Mind of the Shopper: The Science of Retailing , world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the my...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, N.J. :
Wharton School Pub
c2009.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627515906719 |
Tabla de Contenidos:
- The quick trip : eighty percent of shopper time is wasted
- Three moments of truth and three currencies
- In-store migration patterns : where shoppers go and what they do
- Active retailing : putting products into the path of shoppers
- Brands, retailers, and shoppers : why the long tail is wagging the dog
- The quick trip paradox : an interview with Unilever's Mike Twitty
- Integrating online and offline retailing : an interview with professors Peter Fader (the Wharton School) and Wendy Moe (University of Maryland)
- Multicultural retailing : an interview with Emil Morales, senior vice president of TNS Multicultural
- Insights into action : a retailer responds : an interview with Mark Heckman of Marsh Supermarkets
- Conclusions : the Internet goes shopping.
