Drucker on leadership new lessons from the father of modern management
Praise for Drucker on Leadership "Cohen has written with clarity and authority about the major challenges facing leaders today. And Cohen, like Drucker, emphasizes responsibility and integrity in leadership, qualities so desperately needed today. I strongly recommend this book to you."...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
San Francisco :
Jossey-Bass
2009.
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| Edición: | 1st ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627321606719 |
Tabla de Contenidos:
- ""Drucker On Leadership: New Lessons from the Father of Modern Management""; ""Contents""; ""Foreword""; ""Introduction: Peter Drucker and Leadership""; ""Drucker�s Evolving Attitudes Toward Leadership""; ""Drucker�s Model for Effective Leadership""; ""The Leader�s Role in Strategic Planning""; ""Business Ethics and Personal Integrity""; ""Modeling Military Leadership""; ""The Psychological Principles of Motivation""; ""The Marketing Model and Leadership""; ""Part One: The Leader�s Role in Shaping the Organization�s Future""
- ""Chapter 1: The Fundamental Decision: Determining the Business of the Organization""""Defining Your Business Is No Small Thing""; ""How to Obtain Commitment to the Mission Throughout the Organization""; ""Why Everyone Should Be Heard""; ""How to Answer the Question, What Is Our Business?""; ""Who Exactly Is Your Customer?""; ""Where Is Your Customer Located?""; ""What Does Your Customer Buy and Why?""; ""How Does Your Customer Defi ne Value?""; ""When Should You Define Your Business?""; ""Drucker�s Advice on Defining the Business of the Organization""
- ""Chapter 2: The Process: Creating a Strategic Plan""""Drucker�s Vision of Strategic Planning""; ""The Function of a Strategic Plan""; ""Drucker�s Three Questions to Determine an Organization�s Future""; ""Moving Forward on the Strategic Plan""; ""The Impossibility of Accurate Forecasting""; ""Drucker�s Secret (Which Violated His Own Rule)""; ""Drucker�s General Directions Lead to New Ideas""; ""Baseline Assumptions""; ""Delphi Method""; ""“ What If � Questions""; ""Fine-Tuning and Judging the Future You Have Selected""
- ""Drucker on the Process of Creating an Organization�s Future""""Chapter 3: Look, Listen, and Analyze: The Information the Leader Needs""; ""Looking Out the Window: A Carefully Chosen Metaphor""; ""The First Thing You See When You Look Out the Window: The Broad Environment""; ""Keeping Your Focus While Looking Out the Window""; ""The Second Thing You See When You Look Out the Window: Specific Targets""; ""Target Market""; ""Cultural, Ethnic, Religious, and Racial Groups""; ""Social Class""; ""Demographics""; ""Organizational Buyers and Other “Buyers�""; ""Competitors""; ""Technology""
- ""The Economic Environment""""The Political Environment""; ""The Legal and Regulatory Environment""; ""Social and Cultural Environment""; ""Market Research: Acquiring the Information You Need""; ""How to Think About a Product That Doesn�t Yet Exist""; ""How to Determine What Is Likely to Happen""; ""Drucker on the Information the Leader Needs and What to Do with It""; ""Chapter 4: Methodology: Developing Drucker-Based Strategies""; ""Strategy Not by Formula""; ""Drucker�s View of Strategy""; ""Questions Any Company�s Strategy Must Answer""; ""A Hypothetical Drucker Methodology""
- ""Principles, Resources, and Fixed Certainties""
