Marketing that works how entrepreneurial marketing can add sustainable value to any sized company

The principles and insights outlined in this highly engaging book have been invaluable to me in leading the marketing efforts at Victoria’s Secret Stores as well as on several P&G brands. – Jill Beraud, Executive Vice President, Marketing/Limited Brands and Victoria’s Secret Differentiate yourse...

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Detalles Bibliográficos
Autor principal: Lodish, Leonard M. (-)
Otros Autores: Morgan, Howard Lee, 1945-, Archambeau, Shellye
Formato: Libro electrónico
Idioma:Inglés
Publicado: Upper Saddle River, N.J. : Wharton School Pub c2007.
Edición:1st edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627015806719

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