Media promotion and marketing for broadcasting, cable, and the Internet
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the...
| Otros Autores: | , , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Amsterdam ; Boston :
Elsevier/Focal Press
c2006.
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| Edición: | 5th ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009626922506719 |
| Sumario: | This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing.The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of pr |
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| Notas: | Rev. ed. of: Promotion and marketing for broadcasting, cable, and the web. 4th ed. c2002. |
| Descripción Física: | 1 online resource (351 p.) |
| Bibliografía: | Includes bibliographical references (p. 321-323) and index. |
| ISBN: | 9781136024825 9781280967092 9786610967094 9780080473437 |
