Edison on innovation 102 lessons in creativity for business and beyond
In this fascinating exploration of one of the most celebrated and innovative minds, best-selling author Alan Axelrod cuts through the myths and reverence surrounding Edison's "genius" to show how the inventor was, in fact, an ordinary man who created extraordinary work. While many of...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
San Francisco, CA :
Jossey-Bass
c2008.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009626893706719 |
Tabla de Contenidos:
- Edison on Innovation: 102 Lessons in Creativity for Business and Beyond; Contents; Preface; INTRODUCTION; Lesson 1: Stop Thinking and Act Like a Genius; Your Next Thought; Chapter 1: LIFE STORY OF A MIDDLE AMERICAN; Chapter 2: GETTING YOUR HANDS DIRTY; Lesson 2: Experiment with Everything; Lesson 3: Become a Boy of the Nineteenth Century; Lesson 4: Knowing; Lesson 5: See It; Lesson 6: Working Bottom Up; Lesson 7: Do the Thing Itself; Lesson 8: Cut and Try; Lesson 9: Know Properties, Not Theories; Lesson 10: Understand Hands-On: Touch Everything; Lesson 11: Miss No Detail
- Lesson 12: Know What's Going On InsideChapter 3: HOW TO USE EVERYTHING; Lesson 13: Profit from Disability; Lesson 14: Lose No Idea; Lesson 15: Be Exhaustive; Lesson 16: Appreciate Your Ignorance; Lesson 17: Sharpen Your Tools; Lesson 18: Embrace Problems; Lesson 19: Problems Are Directions; Lesson 20: The Limits of the Problem Approach; Lesson 21: Use Disaster; Lesson 22: "No Experiments Are Useless"; Lesson 23: Fertile Failure; Lesson 24: Make Defects Their Own Remedy; Chapter 4: INVESTING; Lesson 25: The Ideal Executive; Lesson 26: Insure the Permanency of an Investment
- Lesson 27: Invest in AssetsLesson 28: Start Small, Scale Up; Lesson 29: Build an Invention Factory; Lesson 30: Support the Shop; Lesson 31: Build on the Weakest Points; Lesson 32: Become a Collector; Chapter 5: ENTREPRENEURSHIP; Lesson 33: Take a Reverse Inventory; Lesson 34: Identify Markets; Lesson 35: Defi ne Yourself; Lesson 36: Innovate Without Inventing; Lesson 37: Inspire Confidence; Lesson 38: Take the Credit; Lesson 39: Be Legendary; Lesson 40: Invent Systems; Lesson 41: Think Bigger; Lesson 42: Let Research Lead; Lesson 43: Don't Stop Experimenting; Lesson 44: Invite Distraction
- Lesson 45: Time ItLesson 46: Imagine the Future; Lesson 47: Get Between; Chapter 6: CREATING YOUR CUSTOMERS; Lesson 48: Get the News; Lesson 49: Give Praise to the Dissatisfied Customer; Lesson 50: Educate the Customer; Lesson 51: Learn the Market; Lesson 52: Niche Thinking: Find a Small Space to Make It Big; Lesson 53: Offer an Edge; Lesson 54: Move into a More Hospitable Environment; Lesson 55: Sell Innovation; Lesson 56: The Limits of Innovation; Lesson 57: Become a Brand; Lesson 58: No Such Thing as Overproduction; Chapter 7: MAKING RAIN; Lesson 59: Be Skeptical, Never Cynical
- Lesson 60: Get the Biggest PictureLesson 61: Design What You Need; Lesson 62: Create New Uses for Whatever You Have; Lesson 63: "Guard Against Results"; Lesson 64: Exploit the Unexpected; Chapter 8: GRINDING IT OUT; Lesson 65: Learn a Lesson from The Termperate Life; Lesson 66: Know the Known; Lesson 67: Want Some Real Labor? Try Thinking; Lesson 68: "Genius Is 1 Percent Inspiration and 99 Percent Perspiration"; Lesson 69: Work the Problem; Lesson 70: Redesign; Lesson 71: Don't Stop with Version 1; Lesson 72: The Two Masters; Lesson 73: Try a Kaleidoscopic Approach
- Lesson 74: Exploit the Details
