Strategic communication : public relations at work

Strategic communication public relations at work

Communication and relationships sit at the centre of our hyper-connected lives, and their effective management is a strategic necessity for all organisations today. As the communication and public relations industries continue to grow globally, they offer a dynamic career for those with the right sk...

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Detalles Bibliográficos
Autor principal: Johnston, Jane, 1961- (-)
Otros Autores: Glenny, Leanne
Formato: Libro electrónico
Idioma:Inglés
Publicado: London : Routledge 2021.
Materias:
Public relations.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623535306719
Tabla de Contenidos:
  • Intro
  • Cover
  • Half Title
  • Title Page
  • Copyright Page
  • Table of Contents
  • Overview
  • Part 1: Foundations and the working environment
  • Chapter 1: Introducing strategic communication and public relations
  • Chapter 2: Communication at work
  • Chapter 3: Issues, risk, crises and corporate social responsibility
  • Chapter 4: Ethical and legal practice
  • Chapter 5: Working in a media-dominated world
  • Part 2: Process, planning and implementation
  • Chapter 6: Research, measurement and evaluation
  • Chapter 7: Working strategically
  • Chapter 8: Planning and campaign development
  • Chapter 9: Tactic selection and content creation
  • Part 3: Theory
  • Chapter 10: Theory: Where learning starts
  • Index

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