Business model generation a handbook for visionaries, game changers, and challengers
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front...
| Autor principal: | |
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| Otros Autores: | , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons
c2010.
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| Colección: | Strategyzer series.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623529406719 |
Tabla de Contenidos:
- 1. Canvas
- Definition of a business model
- The 9 building blocks
- The business model canvas
- 2. Patterns
- Unbundling business models
- The long tail
- Multi-sided platforms
- FREE as a business model
- Open business models
- 3. Design
- Customer insights
- Ideation
- Visual thinking
- Prototyping
- Storytelling
- Scenarios
- 4. Strategy
- Business model environment
- Evaluating business models
- Business model perspective on blue ocean strategy
- Managing multiple business models
- 5. Process
- Business model design process
- Outlook
- Afterword
- Where did this book come from?
- References.
