Value proposition design

The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating produc...

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Detalles Bibliográficos
Otros Autores: Osterwalder, Alexander, author (author), Pigneur, Yves, author, Bernarda, Gregory, author, Smith, Alan, 1982- author
Formato: Libro electrónico
Idioma:Inglés
Publicado: Hoboken, New Jersey : Wiley [2014]
Edición:1st ed
Colección:Strategyzer series
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623441806719

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