National Brands and Private Labels in Retailing : First International Symposium NB&PL, Barcelona, June 2014

National Brands and Private Labels in Retailing First International Symposium NB&PL, Barcelona, June 2014

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The 2014 International Symposium on Advances in National Brands & Private Labels in Retailing is believed to be the first international forum to present and discuss original, rigorous and significant contributions on such issues. The three-day event aimed to bring together researchers working in...

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Detalles Bibliográficos
Autor Corporativo: International Symposium NB&PL (-)
Otros Autores: Gázquez-Abad, Juan Carlos. editor (editor), Martínez-López, Francisco J. editor, Esteban-Millat, Irene. editor, Mondéjar-Jiménez, Juan Antonio. editor
Formato: Libro electrónico
Idioma:Inglés
Publicado: Cham : Springer International Publishing 2014.
Edición:1st ed. 2014.
Colección:Springer Proceedings in Business and Economics,
Materias:
Marketing.
Sales management.
Sales/Distribution.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623440006719
Tabla de Contenidos:
  • Strategic Decisions
  • Branding
  • Consumer Behaviour
  • Online Context
  • Trends and Theoretical Research.

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