Future of the multinational company
Recent Events -from September 11, to the anti-globalization protests to the collapse of the high-tech boom have accentuated the sense that the global economy is moving into uncharted waters Bringing together the leading authorities on globalization and international business The Future of the Multin...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Chichester :
John Wiley & Sons. Ltd
c2003.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623413906719 |
Tabla de Contenidos:
- Rival states, rival firms
- The (a)political multinational : state-firm rivalry revisited / Louis Turner
- The moral response to capitalism : can we learn from the Victorians? / John Dunning
- The multi-home-based multinational : combining global competitiveness and local innovativeness / Erjan Selvell
- Regional multinationals : the location-bound drivers of global strategy / Alan Rugman and Alain Verbeke
- Managing the multinational enterprise
- The evolving multinational : strategy and structure in Latin American operations, 1990-2000 / Jose de la Torre, Jose Paulo Esperanca and Jon Martinez
- Risk and the dynamics of globalization / Don Lessard
- The global OEM : the transformation of Asian supplier companies / Anthony Leung and George Yip
- Designing multinationals : is it all over now? / Lawrence Franko
- The customer-focused multinational : revisiting the Stopford and Wells model in an era of global customers / Julian Birkinshaw and Siri Terjesen
- Geography as a design variable / Eleanor Westney
- Regional organizations : beware of the pitfalls / Paul Verdin, Venkat Subramanian, Alice de Koning and Eline Van Poeck
- The metanational : the next step in the evolution of the multinational enterprise / Yves Doz, Jose Santos and Peter Williamson
- Rejuvenating the mature business
- The critical role of sense-making in rejuvenating the mature business / John Stopford and Charles Baden-Fuller
- The invisible underpinnings of corporate rejuvenation: purposeful action taking by individuals / Sumantra Ghoshal and Heike Bruch
- Rejuvenation revisited : identifying and managing strategy decay and innovation / Peter Williamson
- Racing to be second : innovation through imitation / Costas Markides
- Who needs multinationals? : lessons from open-source software / Rob Grant, Andrea Lipparini, Gianni Lorenzoni, and Elaine Romanelli.
