The Routledge handbook of strategic communication
"The Routledge Handbook of Strategic Communication provides the first comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Abingdon, Oxon ; New York, N.Y. :
Routledge
2015.
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| Edición: | 1st ed |
| Colección: | Routledge handbooks.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623413706719 |
Tabla de Contenidos:
- Cover; Half Title; Title Page; Copyright Page; Table of Contents; Contributors; Introduction; Part I Conceptual Foundations of Strategic Communication; 1 Strategic Communication: Opportunities and Challenges of the Research Area; 2 (Re-)Reading Clausewitz: The Strategy Discourse and its Implications for Strategic Communication.; 3 The Strategic Turn in Communication Science: On the History and Role of Strategy in Communication Science from Ancient Greece Until the Present Day; 4 Strategic Communication and the Public Sphere From a European Perspective
- 5 Dewey, the Public Sphere, and Strategic Communication6 Strategic Communication in a Networked World: Integrating Network and Communication Theories in the Context of Government to Citizen Communication; 7 Contextual Distortion: Strategic Communication Versus the Networked Nature of Nearly Everything; 8 Social Theories for Strategic Communication; Part II Institutional and Organizational Dimensions; 9 Strategic Communication as Institutional Work; 10 Cultural Influences on Strategic Communication; 11 Strategic Communication: The Role of Polyphony in Management Team Meetings
- 12 Strategy as Communicational Practice in Organizations13 Good Governance and Strategic Communication: A Communication Capital Approach; 14 Adopting an Entrepreneurial Perspective in the Study of Strategic Communication; 15 The Role of Communication Executives in Strategy and Strategizing; 16 Organizational Goals and Communication Objectives in Strategic Communication; Part III Implementing Strategic Communication; 17 A Theoretical Framework for Strategic Communication Messaging; 18 Framing as a Strategic Persuasive Message Tactic
- 19 Image Repair Theory in the Context of Strategic Communication20 Images With Messages: A Semiotic Approach to Identifying and Decoding Strategic Visual Communication; 21 Relationship Cultivation Strategies in Strategic Communication; 22 Strategic Communication in Participatory Culture: From One- and Two-Way Communication to Participatory Communication Through Social Media; Part IV Domains of Practice; 23 Institutionalization in Public Relations: Another Step in Examining its Place in Strategic Communication; 24 Strategy in Advertising; 25 The Strategic Context of Political Communication
- 26 Communicating Strategically in Government27 Strategic Health Communication: Theory- and Evidence-Based Campaign Development; 28 Strategic Activism for Democratization and Social Change; 29 Strategic Dimensions of Public Diplomacy; 30 Strategic Communication Practice of International Nongovernmental Organizations; 31 Terrorism as Strategic Communication; 32 Strategic Intent and Crisis Communication: The Emergence of a Field; 33 Crisis Communication and Improvisation in a Digital Age; 34 Strategizing Risk Communication; 35 Strategic Communication During Change
- 36 Social Media and Strategic Communication: An Examination of Theory and Practice in Communication Research
