Commercial communication in the digital age : information or disinformation?

Commercial communication in the digital age information or disinformation?

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In today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibiliti...

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Detalles Bibliográficos
Otros Autores: Grubenmann, Stephanie, editor (editor), Rimscha, M. Bjørn, editor, Siegert, Gabriele, editor
Formato: Libro electrónico
Idioma:Inglés
Publicado: Berlin ; Boston : De Gruyter Saur [2017]
Colección:Age of Access? Grundfragen der Informationsgesellschaft
Materias:
Advertising.
Communication in marketing.
Deceptive advertising.
Disinformation.
Information society in advertising.
Literature (General).
Digital Communication.
Mass Media.
Mobile Advertising.
Online Advertising.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009436022506719

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