Communication in political campaigns

Detalles Bibliográficos
Autor principal: Benoit, William L. (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York : Peter Lang c2007.
Colección:Frontiers in political communication, v. 11
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009433489806719
Tabla de Contenidos:
  • The nature of political campaigns
  • The functional theory of political campaign discourse
  • The role of medium in campaign discourse
  • The role of source in campaign discourse
  • The role of context in political campaign discourse
  • Non-presidential, non-U.S. campaign discourse
  • News coverage of political campaign
  • Voters : campaign messages and election outcome
  • Conclusion.