How safe is eating chicken? a study on the impact of trust and food risk communication on consumer behaviour in the European Union
Consumers trust is a key factor in dealing with rising concerns about food safety and food quality, but only few studies have dealt with consumer attitudes and none of them has tried to model the process of consumer response. This book reports the main findings of an european project aimed at analys...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Florence, Italy :
Firenze University Press
2006
c2006. |
| Colección: | Proceedings e report
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009427557806719 |
| Sumario: | Consumers trust is a key factor in dealing with rising concerns about food safety and food quality, but only few studies have dealt with consumer attitudes and none of them has tried to model the process of consumer response. This book reports the main findings of an european project aimed at analysing trust along the food chain and its relationship with food risk communication. The papers collected investigate the mechanisms that determine the social diffusion of trust, examining the interplay of the psychological, sociological and economic factors; and analyze the impact of the food risk communication policies on consumers and producers and on the society as a whole. |
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| Descripción Física: | 1 online resource (153 pages) : illustrations Also available in print form |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9788864531090 |
