On Curiosity : The Art of Market Seduction

On Curiosity The Art of Market Seduction

What draws us towards a shop window display? What drives us to grab a special offer, to enter the privileged circle of premium newspaper subscribers, to peruse the pages of an enticing magazine? Without doubt, it is curiosity - that essential force of everyday action which invites us to break from o...

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Detalles Bibliográficos
Otros Autores: Frank Cochoy (auth), Macknight, Vicki (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Manchester : Mattering Press 2016
2016
Materias:
Marketing
Economics > Sociological aspects
Curiosity
Consumer behavior
Ökonomische Anthropologie
Wirtschaftssoziologie
Konsumsoziologie
Sozialpsychologie
Marktpsychologie
Verbraucherverhalten
Verführung
Neugier
Marketingstrategie
Werbung
Curiosity.
Economics > Sociological aspects.
Consumer behavior.
Marketing.
Sociology (General)
Commerce
Manners and customs (General)
Electronic books.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009424499106719
Tabla de Contenidos:
  • 1. From Eve to Bluebeard: The Difficult Secularisation of Curiosity.
  • 2. Bluebeard: Towards the Marketisation of Curiosity.
  • 3. 'Peep Shop'? An Anthropology of Window Displays The Effects of Locks The Effects of Mirrors.
  • 4. 'Teasing' Packaging (Teasing, Scene 1) Advertising (Teaser, Scene 2) Continually Agitating Curiosity, or How to Lead a Consumer towards Wonderland Data Matrix .
  • 5. 'Closer' Door-closer Closer

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