When media are new understanding the dynamics of new media adoption and use
"The world of communication media has undergone massive changes since the mid-1980s. Along with the extraordinary progress in technological capability, it has experienced stunning decreases in costs; a revolutionary opening up of markets (a phenomenon exemplified by but not limited to the rise...
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| Otros Autores: | , |
| Formato: | Electrónico |
| Idioma: | Inglés |
| Publicado: |
Ann Arbor, Michigan :
University of Michigan Press
2010.
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| Colección: | New media world.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009419956606719 |
Tabla de Contenidos:
- Introduction
- Processes. Adoption of new media
- The fragility of forecasting
- Implementation
- User research
- Case studies. How new media affect television viewing
- Videophones and teleconferencing
- When online media were new : the missing chapter
- The long road to interactive television
- Satellite radio
- The integration of mobile phones into everyday life.
