Customer service
| Formato: | Libro |
|---|---|
| Idioma: | Inglés |
| Publicado: |
[Boston] :
Harvard Business School Publishing
199?
|
| Colección: | Harvard Business Review reprint collection ;
49517 |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991007127579706719 |
Tabla de Contenidos:
- Conté : Competing on customer service : an interview with British Airways' sir Colin Marshall / Steven E. Prokesch. Capturing the value of supplementary services / James C. Anderson, James A. Narus. Customer intimacy and other value disciplines / Michael Treacy, Fred Wiersema. Staple yourself to an order / Benson P. Shapiro, V. Kasturi Rangan, John J. Sviokla. Service comes first : an interview with USAA's Robert F. McDermott / Thomas Teal. The Service-driven service company / Leonard A. Schlesinger, James L. Heskett
- Recull d'articles publicats al Harvard Business Review referents al tema dels serveis al client
