Media audiences effects, users, institutions, and power
| Autor principal: | |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks, Calif. :
SAGE Publications
2013
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991005555379706719 |
Tabla de Contenidos:
- History and concepts of the audience
- Effects of media messages
- Public opinion and audience citizenship
- Media ratings and target marketing
- Uses and gratifications
- Interpreting and decoding mass media texts
- Reception contexts and media rituals
- Media fandom and audience subcultures
- Online, interactive audiences in a digital media world
- Conclusion: audience agency in new contexts
