From brand vision to brand evaluation the strategic process of growing and strengthening brands
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Oxford ; Burlington, Mass. :
Elsevier/Butterworth-Heinemann
2006
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| Edición: | 2nd ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991005257019706719 |
