Retail power plays from trading to brand leadership : strategies for building retail brand value
| Otros Autores: | , |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Washington Square, N.Y. :
New York University Press
1997
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991004761689706719 |
Tabla de Contenidos:
- Introduction: From Trading to Brand Leadership
- 1. The Growth of Retail Power and the Brand-building Challenge
- 2. Are Retail Brands Different from Producer Brands?
- 3. Repertoire Retailing: Fashion and Home Lifestyle
- 4. Proximity Retailing
- 5. Category Killers
- 6. Grocery Retailing
- 7. Managing Multiplicity: The Detail in Retail
- 8. Organising for Retail Brand Management
- 9. Investing in Store Brands
- 10. Investing in the Brand-Customer Relationship
- 11. Investing in Brand Integrity
- 12. The Financial Services Supermarket
- 13. The Producer Perspective: Partnerships and Paranoia
- 14. Retailing Without Frontiers
- 15. Multi-business Retailing: Sum and Parts
- 16. Home Shopping: From Mail Order to the Virtual Mall.
