Strategic brand management : building, measuring, and managing brand equity

Strategic brand management building, measuring, and managing brand equity

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Detalles Bibliográficos
Autor principal: Keller, Kevin Lane, 1956- (-)
Formato: Libro
Idioma:Inglés
Publicado: New Jersey : Prentice Hall cop. 1998
Materias:
Productes de marca > Direcció i administració
Marques de fàbrica
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991001730789706719
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Strategic brand management : building, measuring, and managing brand equity
Publicado 2020
Libro electrónico
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Strategic brand management : building, measuring, and managing brand equity
Publicado 2020
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Strategic brand management : building, measuring, and managing brand equity
por Keller, Kevin Lane, 1956-
Publicado 2008
Libro
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Strategic brand management : building, measuring, and managing brand equity
por Keller, Kevin Lane, 1956-
Publicado 2008
Libro
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Strategic brand management : building, measuring, and managing brand equity
por Keller, Kevin Lane, 1956-
Publicado 2003
Libro
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Strategic brand management : building, measuring, and managing brand equity
por Keller, Kevin Lane, 1956-
Publicado 2003
Libro
Search Result 8
Strategic brand management : building, measuring, and managing brand equity
por Keller, Kevin Lane, 1956-
Publicado 1998
Biblioteca Universitat Ramon Llull (Otras Fuentes: Biblioteca Universidad de Navarra)
Libro
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